aravon
The Rockport Group has a gem of a women’s footwear brand that very few know about. Aravon was lacking a true identity to express being a solution brand for women. They came to us to glean the true insights that make this brand so special, and to sharpen their voice and positioning.
Finding their voice.
CREATIVELY led their team through a extensive brand replatform project. We started with a deep dive in collaboration with the Aravon team to harvest their reason for being and find their purpose. We discovered that Aravon can be a powerful resource for all women inside and out. We helped launch a plan to let the world know it.
We touched every element of the brand.
We defined new strategies and visual principles to connect women of all ages in their struggle with foot health.
We created extensive guidelines for a social strategy, digital asset development across multiple touchpoints and worked hard during Covid-19 to ensure an extensive library of real stories with real women. We helped them launch a more succinct brand with purpose during these unprecedented times.
Social strategy.
We outlined 3 months of content and a strategy to keep going, building, connecting with women, sharing their stories and offering them product solutions.
Through thoughtful collaboration and CREATIVELY’s immersive process, they quickly captured unique and powerful insights for our brands that have unlocked growth opportunities while setting important guardrails for future brand development.
Trust breeds magic. - Tina Roth Eisenberg
Give us a call at 617.852.0449 or email us at kim.stewart@creativelypartners.com