xtratuf
A brand with a rich history and 40-year connection to Alaska found itself disconnected from the people who live in this magical place. XTRATUF needed to reset personal connections in Alaska and invite new representatives into the brand from the lower 48 of the U.S.
XTRATUF’s goal was to build relationships. Share stories. Engage authentically. Grow.
We embarked on a massive brand-building initiative, starting with an ethos to live by, reimagining every ounce of creative, and hitting the marketplace with compelling content on every channel.
The I AM XTRATUF Film Series celebrates a collection of inspiring DO-ERs who personify what it means to truly be XTRATUF.
CREATIVELY teamed up with leadership at XT to document the lives of these amazing people on and off the water to create a content series with insatiable intrigue - continuing to build strong affinity between the brand and their ever-expanding audience.
The Results
As a trusted brand partner, we led the social and launch strategy for I AM XTRATUF to introduce the film series in a compelling way. The launch is driving massive brand love that is delivering quantitative results, and has introduced XTRATUF to consumers beyond its existing audience. In the first few weeks of launch, the brand is already experiencing incredible engagement and film views. We’re excited to continue to share these powerful stories in the coming months. In the first two weeks of the series launch there have been 250,000+ film views.
Cultivated love.
CREATIVELY cultivated real stories that are loved by a loyal and growing audience.
We developed a Brand Ambassador Program with 5 Pro Team members; vetting, recruiting onboarding and managing these new team members.
This celebrated brand loyalists who truly live the ethos of the brands. We shared their real stories across all media platforms and in brand photography.
We established trust and with quantitative data proved the value of these authentic relationships for the brand.
CREATIVELY's experience and expertise has brought renewed energy and focus to our Brand Ambassador Program. Their unique ability to focus on what is beneficial for the brand, as well as the ambassador, has nourished and strengthened our existing relationships while introducing new members and candidates to our team. This has allowed us to grow—consistently creating and sharing new content with compelling stories to tell— propelling our brand forward.
Trust breeds magic. - Tina Roth Eisenberg
Give us a call at 617.852.0449 or email us at kim.stewart@creativelypartners.com